A New Multiple-attribute Negotiation Model of Mobile E-Commerce
In this paper, we analyze the negotiation protocol, negotiation strategy, negotiation flow and negotiation evaluation deeply, and proposes a new negotiation model of mobile E-commerce by designing new negotiation algorithms and new negotiation evaluation methods. Lastly, we analyse the system architecture of the mobile E-Commerce platform, which adopts the negotiation model, and simulate the negotiation flow through the transaction negotiation of three goods. The results show that the negotiation model, which reflects the users intents well, can guarantee the fair of the transaction, and converges rapidly, and is of good adaptability and expansibility.
multiple-attribute negotiation mobile E-commerce agent
Pucong Li Yuansheng Zhong
School of software, Jiangxi University of Finance and Enonomics
国际会议
Second International Symposium on Electronic Commerce and Security(第二届电子商务与安全国际研究大会)(ISECS 2009)
南昌
英文
670-674
2009-05-22（万方平台首次上网日期，不代表论文的发表时间）