Interval-estimation For Measuring Customer Equity

摘要：

As business moves from transaction-centric to customer-centric, customer equity and metrics are becoming a strategic focus in marketing practice. Using statistical method, this paper seeks to classify the customer categories, explore the change rules of the expenditure of the customer category, and develop the interval-estimation of customer equity. The estimation method may accurately predict customers future expenditure by classification. Since the interval-estimation may reflect customer equity to be a random variable, it offers high quality metrics as a reference to marketing decisions.

关键词： Customer equity Central Limit Theory Interval-estimation Clustering analysis

作者: Manyu Huang

作者单位: School of Business Administration Zhongnan University of Economics and Law Wuhan, China

会议类型: 国际会议

会议名称: Second International Symposium on Electronic Commerce and Security(第二届电子商务与安全国际研究大会)(ISECS 2009)

会议地点: 南昌

会议语种:英文

页码: 1017-1020

在线出版日期: 2009-05-22（万方平台首次上网日期，不代表论文的发表时间）