Research on Evaluation of B to C E-commerce Website Based on AHP and Grey Evaluation
In recent years, the substantial increase in the volume of e-commerce transactions, consumers have been gradually changing consumption habits and consumption patterns to online shopping, but due to the problems of the website credibility, network security and etc., many internet users are outside of e-commerce. Under this condition, this article, from the perspective of consumer satisfaction, study B to C e-commerce website evaluation. Using evaluation method of AHP and grey evaluation, we evaluate e-commerce websites and try to make the evaluation practically, so that consumers can easily find a good website from a large number of shopping sites, and access to high quality products and good services.
AHP Grey Evaluation B to C E-commerce Website Evaluation
Xiuli Cao Bing Shen Yanhua Liu Min Wang
School of Economy and Managemt Hebei University of Engineering Handan, China School of Economy and Management Hebei University of Engineering Handan, China
国际会议
Second International Symposium on Electronic Commerce and Security(第二届电子商务与安全国际研究大会)(ISECS 2009)
南昌
英文
1061-1064
2009-05-22(万方平台首次上网日期,不代表论文的发表时间)