Analysis on the Building of Publishing Enterprises Competitive Intelligence System

摘要：

The publishing industry is a typical case of monopolistic competition market. Publishing enterprises have monopolistic profit on their advantage publications and face brisk competition. It is very important to set up enterprise competitive intelligence system in publishing enterprise because this system can enhance the capability to competition, facilitate scientific decision and decrease publishing risk. The ECIS should include intelligence collecting, processing, serving and feedback sub-system. To build the ECIS, the publishing enterprises should train employees about the importance of intelligence, collect the competitive intelligence multi-channels and make full use of feedback system to adapt to the change of environments.

关键词： enterprise competitive intelligence system publishing groups monopolistic competition industry

作者: Jiang Chun Yan Wang Ying Hui Guo Ping

作者单位: Economy and Management Department, Shijiazhuang Railway Institute, Hebei, China Business Department, Beijing Technology and Business University, Beijing, China

会议类型: 国际会议

会议名称: 2008年技术创新与竞争情报国际学术会议

会议地点: 北京

会议语种:英文

页码: 288-293

在线出版日期: 2008-10-16（万方平台首次上网日期，不代表论文的发表时间）