会议专题

Present Situation, Difficulties and Solutions to the Innovation of Chinas Media Industry

The innovation of Media Industry recently is very noticeable. Based on a global investigation of the existing press, broadcasting and TV industries in China, this paper probes into the innovation of the countrys Media Industry, summarizes its recent innovative achievements, points out the difficulties Media Industry has encountered in the innovation and suggestions the new ways of innovating: ① The breakthrough innovation in theories under the condition of insisting on emancipating the mind. The government is the leading role of institution innovation of Media Industry. Therefore, it should provide an effective innovating system to support the media enterprises in market, accordance with the Constitution.②The entrepreneurship of media enterprises. They should conduct a market-oriented management innovation and abide by market rules.③Media enterprises should adapt to the changes of broadcast technologies and environment. They should orient the innovation toward the development of digital broadcast technologies and new media.

Chinas media industry Innovation Measures

CUI Ren-yuan HUO Ming-yuan

Institute of Geographical Sciencesand Natural Resources Research,Chinese Academy of Sciences,Beijing Graduate University of Chinese Academy of Sciences, Beijing 100049

国际会议

4th International Symposium on Soft Science Innovation Nation:Theory and Practice(第四届软科学国际研讨会)

北京

英文

547-554

2006-11-28(万方平台首次上网日期,不代表论文的发表时间)