Innovation in the Romanian Tourism Industry—The Language of Negotiation for Travel Agencies

摘要：

The paper presents an intensive tailor-made course of English for 120 groups of businessmen working in travel agencies in Romania and wanting to negotiate a long term contract with a foreign travel agency. Their passive level of English is upper-intermediate but their active skills are of a considerably lower level. The paper mentions and develops on the most important steps a course design should follow in order to achieve its main objectives-activating the course participants passive knowledge of English so that they can negotiate efficiently and remain competitive on an international market.

关键词： Negotiation Businessmen Travel Agency English Course Tourism

作者: Mihai Voda Victor Sorocovschi Cristina Berariu

作者单位: Geography and Tourism Department Dimitrie Cantemir University of Targu Mures, Bodoni Sandor 3-5, Romania 540545

会议类型: 国际会议

会议名称: 2009年战略管理国际会议(2009 International Conference on Strategic Management)

会议地点: 成都

会议语种:英文

页码: 155-162

在线出版日期: 2009-06-25（万方平台首次上网日期，不代表论文的发表时间）