The Research of SMEs and the Strategy for Communication

摘要：

Communication may have different roles and tasks to achieve strategic orientation for Small-and-medium-sized enterprises (SMEs) compared to larger enterprises. SMEs communication activities have received limited research attention and heir potential may be misunderstood if conventional communication activities appear more intuitive than strategically planned. This paper examines the issues of constraints,strategies for marketing communication, strategy analysis of SMEs, structure of cross-relational communication, etc.

关键词： SMEs Strategy Communication Business Networks

作者: YANG Huafeng

作者单位: College of Management, Shandong University of Technology, Zibo, P.R.China, 255049

会议类型: 国际会议

会议名称: 2009年战略管理国际会议(2009 International Conference on Strategic Management)

会议地点: 成都

会议语种:英文

页码: 253-256

在线出版日期: 2009-06-25（万方平台首次上网日期，不代表论文的发表时间）