Primary Analysis on Strategic Alliances Strategy of SMEs in Response to the Financial Crisis

摘要：

The financial crisis has affected economyall over the world badly.Meanwhile, SMEs in China are facing with various Unfavorable factors. In short resources and shrinking market, strategic alliance, as a new form of entrepreneurial innovation, is a effective way for SMEs to integrate resource, upgrade marketing competence, and foster self-development, and whats more, its success depends on right management on it. In recent years, there are serious problems in many Chinese SMEs,not only in the degree of stress but actual operation. This paper analyses these items to help more SMEs in making good use of strategic alliance, addressing financial crisis and make their developmental adjective come true.

关键词： SME Strategic Alliance Financial Crisis

作者: LIU Jun

作者单位: Chinese Peoples Political Consultative Conference Magazine, Belling, P.R.China, 100811

会议类型: 国际会议

会议名称: 2009年战略管理国际会议(2009 International Conference on Strategic Management)

会议地点: 成都

会议语种:英文

页码: 301-304

在线出版日期: 2009-06-25（万方平台首次上网日期，不代表论文的发表时间）