Research on Relations between Management Factors of SEM-based Production System and Marketing System
Production and marketing systems are not isolated; their managerial elements are interrelated with each other. This paper applies Structural Equation Model (SEM) to explore the interrelation between managerial elements of production and marketing systems. Firstly, it analyzes the elements of two systems; then sets up a hypothesis on the relationship between the core elementsand establishes a model of SEM. Finally, with case study it proves that elements of the two systems are interrelated and enterprises need to have whole optimization so as to make an optimal decision.
Structural Equation Model (SEM) Managerial Elements of Production Managerial Elements of Marketing Interrelation
WANG Qiwan
School of Management, Xuxhou Institute of Technology, Xuzhou, P.R.China, 221008
国际会议
2009年战略管理国际会议(2009 International Conference on Strategic Management)
成都
英文
566-570
2009-06-25（万方平台首次上网日期，不代表论文的发表时间）