The Rational Reflection on Blue Ocean Strategy—The Implementation Perspective Analysis of a Strategy Theory

摘要：

Blue Ocean Strategy is a kind of new strategy paradigm, after more than three years practice it has demonstrated strong vitality. But theory must be thorough before believed, the practice also proves that it still needs improvement. Based on this, the paper makes the evolution history of strategy management as the backdrop, puts Blue Ocean Strategy in the history of strategy management, considers its theoretical and practical significance. Through the classic theory of the reseuree-based theory and core competitiveness theory, systematically reflects on the shortcoming of lack of concerning enterprise itself in Blue Ocean Strategy, and based on the corporate strategy implementation perspective, points out that the enterprises in the implementation of Blue Ocean Strategy should pay special attention to the capacity of implementation and core Competitiveness.

关键词： Blue Ocean Strategy Value Innovation Understanding Reflection

作者: FENG Feng ZHANG Mingshun

作者单位: School of Management, University of Science and Technology of China, Hefei, P.R.China, 230052

会议类型: 国际会议

会议名称: 2009年战略管理国际会议(2009 International Conference on Strategic Management)

会议地点: 成都

会议语种:英文

页码: 597-601

在线出版日期: 2009-06-25（万方平台首次上网日期，不代表论文的发表时间）