Research on Strategic Transformation of Cooperative Competition among Enterprises

摘要：

Nowadays, the cooperative competition among enterprises has become the dominant mode of competition. Why has this strategic transformation appeared? There have been changes in the following aspects: the consumer demand, the purchasing behavior, and the integrated operation of industries and enterprises. Based on the elaboration of these changes, this thesis analyses the cooperative competition and discusses the operating policy respectively at the following three levels. Firstly, the idea for strategy is evolving from exclusive competition to cooperative competition;secondly, the strategy approach is developing from the possession of resources to the integration of resources; thirdly, the implementation of strategy is progressing from single manner to the composite manner.

关键词： Cooperative competition Strategic transformation Enterprise

作者: SUN Xuanzhong YANG Wenjuan

作者单位: Business School, China University of Political Science and Law, Beijing, P.R.China,100088 Business School, China University of Political Science and Law, Beijing, P.R.China, 100088

会议类型: 国际会议

会议名称: 2009年战略管理国际会议(2009 International Conference on Strategic Management)

会议地点: 成都

会议语种:英文

页码: 665-673

在线出版日期: 2009-06-25（万方平台首次上网日期，不代表论文的发表时间）