An Empirical Study on the Relationship among Market Orientation, Product Innovation and Ezport Performance of Chinese Ezporters

摘要：

In the market orientation literature,conceptual and empirical research provided conflicting findings as to the market orientation-innovation relationship. In addition, no empirical research on the relationship among export market orientation,organizational innovation and export performance of Chinese firms is available.A research model about these three constructs is proposed and some research hypotheses are presented on the basis of literature review and in-depth interviews with corporate managers. The relationship among export market orientation, product innovation and export performance is empirically examined by using a sample of firms engaging in export trade of Hubei Province. The research findings and managerial implications as well as future research directions are provided at the end of this paper.

关键词： Market Orientation Customer Orientation Competitor Orientation Product Innovation Ezport Performance

作者: ZHANG Jing XU Boyuan

作者单位: School of Management, Huazhong University of Science and Technology, Wuhan, P R.China, 430074 Hubei Provincial Department of Commerce, Wuhan, P.R.China, 430022

会议类型: 国际会议

会议名称: 2009年战略管理国际会议(2009 International Conference on Strategic Management)

会议地点: 成都

会议语种:英文

页码: 680-686

在线出版日期: 2009-06-25（万方平台首次上网日期，不代表论文的发表时间）