Strategic Competition of Standard Lock-in between Digital Products Manufacturers: A Game Theoretical Analysis

摘要：

Using the game theory, the paper first analyzes the new standard strategy adopted by Digital Products Manufacturers in standard lock-in competition, and points out that the core of the competition of the new standard is the competition of innovation degree. Then, the author analyzes the compatible strategy in the standard lock-in competition, making the conclusions that firms that are controlling the market standard are unwilling to use the compatible strategy in general, whilst the small enterprises have more motivation to realize compatible strategy.

关键词： Digital Products Standard Lock-in Competition Strategy

作者: WANG Wanshan ZHAN Yan

作者单位: School of International Trade and Economics, Jiangxi University of Finance & Economics,Nanchang, P.R International School, Jiangxi University of Finance & Economics, Nanchang, P.R.China, 330013

会议类型: 国际会议

会议名称: 2009年战略管理国际会议(2009 International Conference on Strategic Management)

会议地点: 成都

会议语种:英文

页码: 716-723

在线出版日期: 2009-06-25（万方平台首次上网日期，不代表论文的发表时间）