The Negative Influence of Culture Difference on Multinational Operation and Its Solution

摘要：

As the increasing development of global incorporation, markets and resources are not possessed by a single country. Economic globalization and culture diversity will coexist in the future. Multinational operation will face more and severer culture conflicts. To solve the problem and eliminate its negative impact, the paper proposes to seek an enterprise target beyond the culture conflicts and feasible management mechanism by building common expectation in a different culture environment,compromising and developing mutually.

关键词： Culture Difference Multinational Management Negative Influence Strategy

作者: LIU Yuebin LIAO Si

作者单位: Economics and Management School, Wuhan University, Wuhan, P.K China, 430072

会议类型: 国际会议

会议名称: 2009年战略管理国际会议(2009 International Conference on Strategic Management)

会议地点: 成都

会议语种:英文

页码: 871-874

在线出版日期: 2009-06-25（万方平台首次上网日期，不代表论文的发表时间）