Decision-Making Consideration of Enterprises Internationalization Management and the Marketing Strategy Choice

摘要：

The economic integration impels an enterprise to develop its internationalization management. The strategy and tactics with regard to the intemationalization management becomes the priority of discussion in the academic circle at present. But the investigation and discussion about whether an enterprise has the ability of internationalization management or not is not common. Lacking this kind of thought will lead enterprises to practice the internationalization management blindly and to suffer the unnecessary loss. The paper analyzes what correlative factors should be considered in prophase with regard to the enterprises choice of practicing internationalization management. That the enterprises make the strategic decision about whether to carry out the internationalization management or not should be based on such analysis as the product characteristic, the industrial national comparative advantages,and the enterprises ability of cultivating competitive advantages. Furthermore,an enterprise needs to choose the marketing strategy according to its own condition.

关键词： Worldwide Demand for Product The Industrial National Comparative Advantages The Ability of Cultivating Competitive Advantages Marketing Strategy Choice Based on the Internationalization Management

作者: ZHOU Meini ZHANG Zhenwei

作者单位: School of Management, Chongqing University of Science and Technology, Chongqing, P.R.China, 401331 Human Resources Department, Chongqing University of Science and Technology, Chongqing, P.R.China, 40

会议类型: 国际会议

会议名称: 2009年战略管理国际会议(2009 International Conference on Strategic Management)

会议地点: 成都

会议语种:英文

页码: 900-904

在线出版日期: 2009-06-25（万方平台首次上网日期，不代表论文的发表时间）