OEM Marketing Strategy in the Financial Crisis

摘要：

OEM was once a pillar in China in exporting goods for foreign currencies and saddled with momentous obligations and responsibilities in lifting national economy.Against the backdrop of the global financial crisis, OEM faces survival struggles. In order to upturn their operation from the current mode featuring a heavy reliance, OEMs need to change their marketing strategy. Unmistakably, veering marketing strategy to independently innovated brand turns out to be the ineluctable choice.

关键词： Financial Crisis Subpfime Lending Crisis OEM Marketing Strategy Independently Innovated Brand

作者: JI Weibin YANG Qingxin GUAN Ping

作者单位: Business School, Sichuan University, Chengdu P.R.China, 610065

会议类型: 国际会议

会议名称: 2009年战略管理国际会议(2009 International Conference on Strategic Management)

会议地点: 成都

会议语种:英文

页码: 1157-1162

在线出版日期: 2009-06-25（万方平台首次上网日期，不代表论文的发表时间）