Commercial Miz, Seasonality and Daily Hotel Performance:The Case of Milan
The present paper investigates the link existing between the commercial mix,seasonality of destination and daily performances of hotel businesses. The choices made at city level form a commercial mix which, despite the differing emphases and specific features of single businesses, tends to mark the entire hotel industry, with limited differences according to quality levels and location. The Milan case, in particular, shows the capacity of trade fair events and business components to increase average room rates and occupancy. On the other hand, there is a resulting slackening in holiday periods and non-working weeks （some 100 days per year), when a low level of the average room rate and occupancy is seen. Empirical findings suggest the central role played by management strategy. For this reason the article proposes an approach to help destination managers to reduce the seasonalities on which to focus their hnes of development. Moreover, the identification of the periods marked by high performances makes it possible to pinpoint some critical management aspects to guide development or re-launch actions.
Urban Destination Performance Hotel Businesses Star rating Location Size
Ruggero Sainaghi Silvia Canali
Universita IULM lstituto di Economia e Marketing Via Carlo Bo, Itedy, 120136-Milano (MI)
国际会议
2009年战略管理国际会议(2009 International Conference on Strategic Management)
成都
英文
1227-1243
2009-06-25（万方平台首次上网日期，不代表论文的发表时间）