An Analysis of Starting Price in English Online Auctions

摘要：

The most common argument is in favor of a low starting price in English online auction due to the hypothesis that a low starting price would attract more bidders and usually generate a higher selling price. However, from the studies of coin and education book auctions on both eBay and Taobao websitcs in this paper, we cannot find any evidence supporting this hypothesis. By contrast, the empirical results indicate that the starting price has positive and significant impact on the final selling price in English online auction regardless of the products type. Our analysis suggests that setting a too low starting price is not an optimal strategy for the sellers in English online auctions.

关键词： English online auction starting price selling price eBay Taobao

作者: Yindong Ji Ping Li Zike Zhang

作者单位: School of Management and Economics, University of Electronic Science and Technology of China, China School of Management and Economics, University of Electronic Science and Technology of China, China Department of Physics, University of Fribourg, Switzerland

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 63-68

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）