A Research on Evaluation and Forecast Model for E-Business Trust of B2C Based on Projection Pursuit Classification and Fuzzy Neural Network

摘要：

Consumer trust have been rendered to be the bottleneck of constraining development of B2C business, how to improve consumer trust and construct trust assessment of model have became the research focus of scholar at home and abroad. Based on current study results, the paperproposes a B2C e-Business assessment model based on Projection Pursuit Classification (PPC) and Fuzzy Neural Network. Applying PPC can make ultimately overcomes influence of the proportion of subjectivity and avoid precocious convergence, thus providing a new objective evaluation, take the assessment result of PPC astraining sample of Fuzzy Neural Network, applying characteristics of Fuzzy Neural Network, could make Prediction assegment more accurate.

关键词： e-Business accelerating genetic algorithm projection pursuit classification fuzzy-neural network

作者: Fazhu jiang Xiufeng yang

作者单位: College of Economic and Management, Heilongjiang August First Land Reclamation University, Daqing, 163319, China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 76-87

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）