Storefront Design and Online Trust of C2C Web Stores

摘要：

Online trust is crucial for e-marketing performance, while storefront design lead a positive role. By experimental design and data analysis, we found online trust varied across different product categories and information classification. The results offer important implications for storefront design strategy of web stores.

关键词： trust storefront design Internet marketing e-Business

作者: Yichen Liao Xuelan Zhang Yi Liu

作者单位: School of Economics and Management, Wuhan University, P.R.C. Institute of Finance and Trade Economy, Chinese Academy of Social Science, P.R.C.

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 132-137

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）