Evidential Reasoning Approach for Risk Assessment in Electronic Commerce

摘要：

This study applies an evidential reasoning (ER) approach for risk evaluation in EC development. The evidential reasoning (ER) methodology is used to model the uncertainties inherent in EC risk evaluation and to aggregate the assessments of EC risk elements and components. At last, an example is solved to illustrate the effectiveness and feasibility of the suggested model. The empirical study has demonstrated how the approach can be used for the risk evaluation in EC development.

关键词： Electronic Commerce risk assessment Evidential Reasoning

作者: Wei Liu

作者单位: School of Information and Management, Jiangxi University of Finance & Economics, Nanchang, 330013, China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 152-155

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）