Trust-based Collaborative Filtering Recommendation in E-commerce
Collaborative filtering is the dominant techniques used by todays E-commerce recommender systems, but the sparsity problem of the user-item matrix is one of the main limitations of collaborative filtering. To deal with the sparsity problem of collaborative filtering, this paper proposes a trust-based collaborative filtering algorithm. This method uses usersratings for items to calculate the direct trust between users, then based on trust inferences produces a trust matrix to find the nearest neighbors and make recommendations for a given user. Compared with traditional collaborative filtering, the proposed method can provide additional information to help alleviate sparsity. The experimental results show that the trust-based collaborative filtering algorithm can significantly improve recommendation performance.
recommender systems collaborative filtering trust inferences sparsity
Rui Miao Lu Liu Haitao Xiong
School of Economics and Management, Beihang University, Beijing, 100191, China
国际会议
第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)
武汉
英文
190-195
2009-05-30(万方平台首次上网日期,不代表论文的发表时间)