Lemon Problem and Counteracting Mechanism in Chinese E-Commerce Market：Based on the Data from Taobao.com

摘要：

As the network gets rid of the limit of space and bring up the virtual reality in the e-commerce market, the lemons problem resulting from the informational asymmetry of the qualitative uncertainty is getting worse, which is restricting the useful and profitable business. Based on the data from Taobao(www. taoban. com), this paper demonstratively analyzes the characteristics of cyber lemons problem in Chinese e-commerce market and discuss the function of counteracting mechanism such as credit evaluation system. quality-intermediary and reputation. Finally, this paper offers some strategic thought for eliminating the cyber lemon problem with the counteracting mechanism.

关键词： lemon problem credit evaluation system reputation quality-intermediary

作者: Yong Pan

作者单位: Institute of Network and IT strategy, Henan University of Finance and Economics, Zhengzhou, China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 211-216

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）