Study on Consumer Confidence in the Online Store
Online Store convenience brought about by better than a physieal store, but the development of Chinas Internet store also in its infancy, at present, there are a number of related literature for the network to study the trust, however, observed that most of the trust before buying and e-commerce environment of trust research, therefore, this study hopes to buy a whole Online Store for the flow-way trust the focus of the theoretical study to explore the impact of todays trust. Online Store do not trust the reasons for the occurrenoe are: anonymous transaction, did not establish the haitial trust, and payment mechanisms, and commodities to receive mode, and the entire management of this study was raised by domestic and foreign scholars study the impact of trust, the trust put forward a B2C Architecture: trust in the network stressed that the overall impact of the store as well as to customers between the recommendation to establish a network to the customer loyalty level, creating the largest corporate profit. In this study, the model contains two main levels: the purchase of pre-factors(such as c-commerce brands, safety, erc.), and after the purchase of factors(such as after-sales service, etc.). Through two kinds of levels to explore ways to affect the trust and from the empirical research found that Chinas current Online Store in the obstacles, to explore how to inercase consumer business confidence.
E-commerce Online Store Confidence B2C
Lu Sun Yan Ma
Management School, Harbin University of Commerce, China
国际会议
第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)
武汉
英文
233-239
2009-05-30（万方平台首次上网日期，不代表论文的发表时间）