Study of Trust System of the B2B Model of E-commerce in China

摘要：

In recent years, the B2B e-commerce has been developing quickly in China. But its trust construction lags behind the reality of the rapid development of B2B e-commerce and has become the barrier of development of e-commerce in China. In this paper, we have studied the basic framework of the Chinas B2B e-commerce trust system in view of the current situation of trust and problems of B2B e-commerce, and analyzed features, strengths and weaknesses of the trust system of e-commerce based on the third-party certification. In the eomparision with that of B2C and C2C, we proposed the main points and the relevant recommendations for the construction of B2B e-commerce trust system according to the features of B2B model of e-commerce.

关键词： e-commerce trust system B2B model

作者: HaiLi Wang Longyi Li

作者单位: Department of E-Business, South China University of Technology, GuangZhou, China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 264-269

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）