On the facets of perceived risk online shopping and their origins--An empirical study in China
This paper attempts to identify types and origins of perceived risk when consumers shop online in China. Results show that the perceived risk online shopping are composed with different risks dimension but a single facet, which not only include product risk but also include product delivery risk, service risk, source risk etc, and the product performance risk and service risk influence consumers online shopping mostly. The research also indicates that consumer perceived risks are positively related to consumers age and their purchasing frequency. At last the implication of this paper is discussed.
purchase online perceived risk facets of perceived risk origias of perceived risk
Dan Yu Nan Sun
Department of IT and Business Administration, Dalian Neusoft Institute of Information, P.R.China
国际会议
第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)
武汉
英文
361-368
2009-05-30（万方平台首次上网日期，不代表论文的发表时间）