Study On Spatial Distribution of Chinese Tourism Websites And its Online Marketing Effects
Tourism websites(TW)as the representation and carrier of tourism informationization and online marketing has deeply affected the tourism business and tourist flow. From the aspects of tourism geography, the authors analyze the spatial distribution of Chinese tourism websites(CTW), and conclude that numbers of CTW generally decrease from eastern China to central and western China, and the number of CTW is dominant in the tourism advanced provinces. Statistic analysis can also lead to the conclusion that the number of inbound tourist and domestic tourist both have strong statistic correlation with the number of all kinds of TW including resorts, hotels and travel agencies. Among them, the strongest correlation for inbound tourists is that of hotels with the correlation coefficient of 0.632, while the highest correlation coefficient is 0.807 between the number of domestic tourist and resorts websites. And both tourist numbers have lowest correlation coefficient with travel agency(TA)respectively at about 0.361 and 0.596. Besides, accurate statistic models including some cubic models have got after the regression analysis of the data. All the analysis results clearly indicate the marketing effects of TW and the importance of optimizing TW buildings for tourism development.
tourism website online marketing spatial distribution
Shao-wen CHENG Yue-lin LIANG
School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing, 210093, China College of Economics and Management, China University of Geosciences, Wuhan, 430074, China
国际会议
第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)
武汉
英文
444-449
2009-05-30（万方平台首次上网日期，不代表论文的发表时间）