Special Seminar: An Improved Evaluation Method of C2C Customer Satisfaction

摘要：

To evaluate customer satisfaction for C2C e-eolnmeTce, some scholars proposed a series of theoretical analysis models, there are still some limitation. This paper analyzes the major problems existing in these models. Then a new indexes system is proposed and an improved customer satisfaction evaluation model is created. The new fuzzy subjection degree algorithm pays more attention to the evaluation-providers credit and the amount of a transaction during different time period.

关键词： Fuzzy Analytic Hierarchy Process Comprehensive Evaluation Customer Satisfaction C2C Algorithm

作者: Xiaoyong Tan Yongmei Ren

作者单位: School of Management, Chongqing Jiaotong University, Chongqing, 400074, China School of Law, Chongqing University of Posts and Telecommunication, Chongqing, 400065, China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 589-594

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）