Research On Consumer Online Shopping Perceived Risk: A Comparative Research Based On Product Category

摘要：

With the fast development of Internet, more and more consumers adopt online shopping, there are also all kinds of products marketing on Internet. However, online shopping brings not only convenience but some perceived risks to consumer. The paper focused on the dimensions of online shopping perceived risk, and tried to explore the perceived risk difference between different product categories.

关键词： Online Shopping Product Category Perceived Risk Comparative Research

作者: Wenchao Wang Juanjuan Li You Zhou

作者单位: School of Business Administration, Henan University of Finance and Economics, Zhengzhou, 450002, Chi School of Business Administration, Haerbin Commerce University, Haerbin, 150028, China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 617-622

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）