Studies on the Search Engine Marketing of Small and Medium-sized Enterprises in China

摘要：

In this paper the authors analyzed the important role played by the search engine marketing in e-marketing to small and medium-sized enterprises (SMEs), indicated that the key for search engine marketing of small and medium-sized enterprises is the effective combination between chargeable search engine advertisement and search engine optimization, and made suggestions toward increasing clients converting rate for search engine marketing of small and medium-sized enterprises.

关键词： search engine marketing search engine optimization clients converting rate

作者: Chunling Zhang Zunfeng Liu

作者单位: College of Economics and Management, Hebei Polytechnic University, Tangshan China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 708-713

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）