A Virtual Community Acceptance Model and Its Empirical Study
This article holds that the essence of virtual communities is a complex human-computer interactive social technology system, therefore a framework analysis model of acceptance of virtual communities will be given. The model indicates the degree of members acceptance of virtual communities mainly depends on the three major factors which are society, technology and psychology and empirically reveals impact factors with technology acceptance theory, service quality gap theory and flow theory.
virtual community technology acceptance theory service quality gap theory flow theory
Xiaowei Wu Ri Na
Information Management Department, Shanghai Business School, China
国际会议
第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)
武汉
英文
1133-1139
2009-05-30（万方平台首次上网日期，不代表论文的发表时间）