Commercial Banks Strategy Selection in SMEs market: An Analysis Based on RBV
Based on RBV analysis frame, this paper makes a contrastive analysis on the cases of two successful commercial banks with different strategies in the SMEs market in USA. It shows that as a large and diversified market, the SMEs market provides the banks with many development opportunities. The large banks and small banks have respective advantages in the SMEs market The banks should reinforce the resources base through innovation and transformation as well as select strategy adapting to their resource bases to maintain the sustainable competitive advantage. The public authority should improve the regulation infrastructure to provide the banks with a good selection of different strategies to explore into the SMEs market.
SMEs (Small-and-medium sized enterprises) Financial service Strategy RVB (Resource-based view)
Rubing Yang
Postdoctoral Programme of Bank of Beijing, Beijing
国际会议
第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)
武汉
英文
1634-1641
2009-05-30（万方平台首次上网日期，不代表论文的发表时间）