Research on the Application of CRM in Chinese Commercial Banks Based on Financial Disintermediation

摘要：

With the development of networks and the digital age, financial disintermediation has become a worldwide tendency. How to develop the application of CRM in Chinese commercial banks based on financial disintermediation is hot issue. Firstly, this paper analyses the status quo of Chines financial disintermediation and demonstrated that the measure of our commercial banks, under the background of financial disintermediation, it is carrying on that financial innovation and the key of financial innovation is Customer Relationship Management(CRM). Then, the paper analyses the status quo and the existing problems of CRM in our commercial banks. Finally, the paper puts forward speculations and suggestions for our commercial banks to implement of CRM.

关键词： CRM(Customer Relationship Management) Financial Disintermediation BPR( Business process reengineering) Commercial Banks

作者: Li Zhao

作者单位: School of Economics &Management, Zhongyuan University of Technology, ZhengZhou, 450007, P.R.China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 1726-1730

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）