The Study on the Relationship Between Entrepreneurial Orientation and Internationalization Performance: Based on the Mediation Role of Product Strategy
Born Globe is peculiar phenomenon in enterprise internationalization process. The scholars explain Born Globals phenomenon with the different theories and the methods, and propose the research model. On the basis of the literature, this paper seeks to research the relations between international entrepreneurial orientation and international performance on the mediation role of product strategy. The paper uses the Structural Equation Modeling to analyze data of 281 Born Globes in Guangdong and Zhejiang Provinces, and confirm the theory hypothesis which this research proposed. Finally, the paper discusses the confirmation result.
Born Global Entrepreneurial Orientation Product Strategy Internationalization Performance Intermediary variables
Weining Li Yuejuan Guo Liai Zou
South China University of Technology, Guangzhou, China Southern Medical University, Guangzhou, China
国际会议
第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)
武汉
英文
1929-1938
2009-05-30（万方平台首次上网日期，不代表论文的发表时间）