Eliminating the Cyber Lemons Problem with the E-Reputation in E-Commerce Market: Theoretical Model and Practice

摘要：

Well reputation has very important effect in eliminating lemon problem that results from informational asymmetry. Its essence is to establish the relation between the buyers and sealers. Based on the lemon principle put forward by American economist George Akerlof who is one of Nobel Economics Prize laureates in 2001, this paper set up an e-reputation model in e-ecommerce market, and analyze the mechanism of the e-reputation in order to offer a strategic thought for eliminating the cyber lemon problem with the e-reputation. The author also puts forward some ideas and concepts such as separating equilibrium, e-reputation rent and chain of e-reputation. For providing empirical evidence, the paper discusses a case from AUCNET (Japan).

关键词： Informational asymmetry lemon problem e-reputation

作者: Yong Pan

作者单位: School of Information, Henan University of Finance and Economics, Zhengzhou, China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 1982-1989

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）