The Research of Conspicuous Consumption Predisposing Factors Based on the Symbolic Meanings of Commodities

摘要：

Through questionnaires surveys, this paper analyses conspicuous consumption and the factors that influenced it The objectives we observe are peoples attitude of high-grade commodities. Sorted out on the basis of the literatures, we put forward a conceptual framework in order to explain the factors that influenced conspicuous consumption and the extent they influence it. The main variables in this framework are: the symbolic meanings of commodities、status consumption、the influence of referenced group、face consciousness and conspicuous consumption. The main conclusions are as follows: the symbolic meanings of commodities、status consumption、face consciousness and the influence of referenced group have positive influence on conspicuous consumption; The sense of ascription to a society has notable positive impact on wealth conspicuous, but the consumption styles of referenced group have negative impact on wealth consumption. Furthermore, we advanced the significances of our empirical studies to management, and some problems that need to be solved in further research.

关键词： conspicuous consumption the symbolic meanings of commodities predisposing factors

作者: Yu-xiang Zheng Ding-sheng Ling Shu Chen

作者单位: Commercial School of Nankai University, Glorious Sun School of Business and Management, Donghua University, Commercial School of Suzhou University&Suzhou Country Cadre Institute

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 2261-2270

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）