Study on Crisis Management of Multinational Enterprises under Network Circumstances--Case Study of Carrefour Events

摘要：

In this paper, the use of data analysis and case studies in the corporate network environment crisis situation and the characteristics of the analysis, Carrefour incident, the network and its crisis management cases, the proposed network environment, crisis management business is facing new challenges, come Multi-national strategy must be the guiding ideology, crisis management procedures and measures in areas such as a deep understanding of and take action to address the corporate network environment, the conclusions of the crisis.

关键词： multinational enterprises Internet crisis crisis management

作者: Yonghua Zhu Xueli Niu Yanyan Wang

作者单位: School of Economic Administration, Wuhan Institute of Technology, Wuhan, 430074, China School of Management and Economics, Shandong Normal University, Jinan, 250014, China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 2296-2300

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）