Driving Effect on Consumer Price Fairness from Involvement Degree and Price Perception Ezperience--based on Mobile Phone Using Ezpenditure

摘要：

Consumer price behavior is the practical origin of price fairness. This research examines the influential characteristics on price fairness evaluation from involvement degree and perception experience, which chooses consumer price behavior in using mobile phone as testing object. Result shows that involvement degree and price perception experience positively impact price fairness.

关键词： involvement degree perception ezperience price fairness

作者: Xue Chang

作者单位: International Economics & Trade, Shandong University of Finance, Jinan, 250014, China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 2313-2317

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）