A Study on the Differences in Perceptions of the Consumers with Different Characteristics on Service Convenience: An Empirical Study in Supermarket Shopping Contezt

摘要：

The researchers of this paper conducted an empirical study in supermarket shopping context, to examine whether the different consumers have different service convenience perceptions. The results of data analysis indicate that consumers who have different gender or different education levels have different perceptions on decision convenience, however, the consumers who have different age or income have no marked differences in service convenience perception. In addition, the scales used to measure service convenience can become a valuable reference for later research in the future.

关键词： Service Convenience supermarket

作者: Guoqing Guo Xuecheng Yang Kanning Liu

作者单位: School of Business, Renmin University of China, Beijing, 100872, China Business School, Chengdu University of Information and Technology, Chengdu, 610000, China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 2392-2399

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）