Analysis on Customer Satisfaction, Enterprise Marketing Strategic Choice and Social Welfare Effects

摘要：

With the emerging of buyers market, the development of information management technology and the gradual recovery of the awareness of consumer sovereignty, marketing development is closely related to the customer satisfaction. This paper will be based on customer satisfaction and enterprise satisfaction, and make a systematic research on social welfare effects under e-commerce mode from the angle of the corporate marketing strategy evolution.

关键词： Customer Satisfaction Marketing Strategy E-commerce Social Welfare Effects

作者: Zhaohui Guo Hong Zhou Hongwei Chen

作者单位: School of Economics and Management, Nanchang University, Nanchang, 330047, China School of Public Ad School of Economics and Management, Nanchang University, Nanchang, 330047, China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 2438-2442

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）