A New Customer Satisfaction Indices Model and Its Evaluation

摘要：

In this paper customer satisfaction indices models are introduced briefly. Based on ACSI model, a new customer satisfaction indices model for products evaluation is built Moreover, the model is fitted by using the investigation data of a brand of womens shoe, and the results are evaluated and compared with the ones of ACSI model.

关键词： Customer satisfaction customer satisfaction indices ACSI model

作者: Yong Li

作者单位: School of economy and management, Yantai University, Yantai, 264005, P.R.China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 2526-2529

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）