Study of Service Mining Mechanism Based on Customer Behavior Analysis

摘要：

Service mining is a kind of service-based innovation and the integrated application based on customer behavior, knowledge, service specification and customer data, and the objective is to provide businesses with technical support for realizing active service and advance service. In the overall framework of service mining, this paper analyzes the operating mechanism of service mining, and probes into and summarizes various tools and measures used for service mining.

关键词： service mining service mining objective service mining framework service mining mechanism

作者: Wang Hu Yu Li

作者单位: School of Management, Wuhan University of Technology, Wuhan, 400070, China

会议类型: 国际会议

会议名称: 第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)

会议地点: 武汉

会议语种:英文

页码: 2530-2536

在线出版日期: 2009-05-30（万方平台首次上网日期，不代表论文的发表时间）