Research on Order Strategy of Single-period Products in Dual-distribution Channel Supply Chain Under Price-dependent Demand
In recent years how to coordinate dual-channel conflict issue has become one of the important topics in the research field of supply chain management. This paper focus on order policy under dual-channel structure with manufacturer production capacity constraint and the price-dependent demand environment. By modeling, two models are respectively established to analyze: (1)Stackelberg model in which the manufacturer acts as the leader while the retailer is the follower, (2)the integrated decision with cooperation between manufacturers and retailers, and respectively proved the existence of the optimal in profit. Otherwise, Genetic Algorithm is applied to solve those models. By the results of numerical experiments, some helpful management implication is concluded.
Dual-Channel Supply chain Price-dependent demand Stackelberg game
Yuan ding Lin Fei Ye Jie Zhang Li Wen
School of Business Administration, South China University of Technology, Guangzhou, 510641, China
国际会议
第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)
武汉
英文
2537-2549
2009-05-30（万方平台首次上网日期，不代表论文的发表时间）