Automobile Pricing Strategy Based on the Acceptable Product Spread and Consumer Perception Model
The automobile industry which has seen a rapid development is a pillar industry of the national economy. Especially in recent years, significant changes have occurred such as increasing competition, auto markets gradual shift from a sellers market to a buyers market, growing maturity of this market, and the improving corresponding policies and regulations. As peoples living standards become higher, consumers purchasing power and growing demand for automotive products have more and more important influence on the auto market. At this time, its essential to obtain the competitive advantage by making a rational pricing strategy based on the research of consumers perception on the price of different automotive brands. In this paper, the problem will be studied by gathering, processing and analyzing the statistics of some competitive companies in 2006, and it will be assisted by the analysis of consumer perception model and factors that affect it The objective of this paper is to offer the company which develop a new product some suggestions on pricing strategy by understanding the consumers perception of price.
acceptable price spreads consumer perception pricing strategy
Meng Lu Tingting Dong Yueqian Zhu Zhiqiang Luan
International College at Beijing, China Agriculture University, China International College at Beijing, China Agriculture University, China College of Management, China U
国际会议
第八届武汉电子商务国际会议(The Eighth Wuhan International Conference on E-Business)
武汉
英文
2605-2610
2009-05-30（万方平台首次上网日期，不代表论文的发表时间）