ONLINE GAME COMBAT: NETWORK EFFECT AND ITS COMPETITIVE IMPLICATONS
Will Network effects strengthen the first-mover advantages of Internet enterprise without being broken by the second-mover? This paper describes and compares the growth of online game net work of Shanda and Netease, and inquires into the changes of competitive advantage in Shanda and Netease. The research shows that there exists larger first-mover advantage from network effect in network game industry and innovation of online game is still the key facet to obtain and maintain the competitive advantage of online game industry.
Online game Network effect Competitive advantage
JIE LI AIYONG WANG YING YI YINGZI XIONG
School of management, Xiamen University, Xiamen, Fujian, P.R.China
国际会议
The Second International Conference on Information & Systems Sciences(ICISS2008)(第二届信息与系统科学国际会议)
大连
英文
553-558
2008-12-18(万方平台首次上网日期,不代表论文的发表时间)