Shifting from knowledge ezploitation to knowledge ezploration in new product development:case study on Haier washing machine
Balance of exploration and exploitation is an important decision making problem in recent literatures. However, the role of time and the change mechanisms are lack of research. We choose the washing machine type in the product family as analysis unit and find 5 propositions: 1) from knowledge exploitation to exploration is a process across innovation cycle, which can generate continuous innovation; 2) from knowledge exploitation to exploration is a process from strategic defender to strategic analyzer; 3) SBU management and R&D collaboration will be introduced in the period from exploitation to exploration; 4) the business performance during period from exploitation to exploration will be an inverted U shape; 5) the time of product search across exploitation and exploration is much longer than the time of product search in one learning mode.
Ezploitation and ezploration organizational learning NPD ABM co-evolution
Xiaobo Wu Wei Dou
School of Management, ZJUHangzhou, China School of Management, ZJU Hangzhou, China
国际会议
杭州
英文
1-13
2008-10-28（万方平台首次上网日期，不代表论文的发表时间）