Aerqi Energy Cultivator New Product Category Introduction: Market Development Flowchart Analysis and Entrepreneurial Growth Initiative Impact
This paper examines the applicability of market develop ment business strategy, to an entrepreneurial venture in the high growth potential lifecycle phase. It explores the reasons why an entrepreneurial firm may embark upon market development strategic initiatives that may facili tate yielding the anticipated financial gains. The purpose of this paper is to provide an illustration of a road-map, by which entrepreneurs may effectively prioritise and pursue managerial initiatives logically linked to bottom line payback.A decision model is introduced which addresses questions arising in the market development of a high growth entrepreneurial firm. The market development strategy comprises a flowchart, which allows the entre preneur to determine which of the initiatives to focus on, depending on intended financial performance outcomes, in this case, when introducing a new product category, namely, the Aerqi Energy Cultivator.
Aerqi Energy Cultivator Entrepreneurial Growth
David A Robinson Jim Efthimiou
Bond University, Australia Queensland University of Technology, Australia
国际会议
The Tenth West Lake International Conference on Small & Medium Business(第十届西湖国际中小企业研讨会)
杭州
英文
2-5
2008-10-25（万方平台首次上网日期，不代表论文的发表时间）