Research on Cultural Innovation of SMEs Based on Strategic Matching-Take the Pearl River Delta Region as an Ezample

摘要：

The sustainable growth of SMEs has been a troubled problem both in business and in academia. In this paper, cultural innovation on the basis of strategic matching is deemed to be the main way in which SMEs can keep sustainable growth. Based on the study on SMEs in Pearl River Delta region as an example, combined with organizational culture theories, the conceptual of cultural innovation model of SEMs is constructed in this paper. In the end, to ensure the model more operational, the guiding principles of corporate innovation for SMEs are discussed in the paper.

关键词： Corporate culture innovation SMEs Strategic matching Conceptual model Guiding principles

作者: CHENG Chunhua MA Shenghui

作者单位: Business Management School, South China University of Technology, P.R.China

会议类型: 国际会议

会议名称: The Tenth West Lake International Conference on Small & Medium Business(第十届西湖国际中小企业研讨会)

会议地点: 杭州

会议语种:英文

页码: 115-118

在线出版日期: 2008-10-25（万方平台首次上网日期，不代表论文的发表时间）