How Can Small-Medium Enterprises Make Strategic Management
Currently, there are more than 40 million small-medium enterprises(SMEs) and individual business households in china, accounting for 99. 6% of all enterprises. These firms produce more than 70% of industrial production value, over 50% of revenues and 70% of the import and export amount. Therefore, SMEs serve as a powerful economic force in China. However, it is very difficult to tide over the initial entrepreneurial stage, that is, they go bankrupt in their inchoate period. Though some may enter to the growing stage, they fall into great difficulty after short rapid expansion. The main reason for this situation, largely, is in the fault of strategy management. This paper discusses how to deal with these problems from the following aspects, namely, strategy connotation, band, expansion scale and speed and marketing channel with a successful and an abortive case for each.
Small-medium enterprises (SMEs) Strategy Band Ezpansion scale and speed marketing channel
WANG Xinjuan
Management School, Shandong University of Technology, P.R.China
国际会议
The Tenth West Lake International Conference on Small & Medium Business(第十届西湖国际中小企业研讨会)
杭州
英文
455-459
2008-10-25（万方平台首次上网日期，不代表论文的发表时间）