The Research of the Business Model of www. taobao. com

摘要：

Taobao is a famous C to C website. In past few years, it develops very fast and overwhelms the competitor successfully. As a latecomer in C to C industry, our questions is how to catch up and exceed the competitor, and how to exert the subsequent advantage? The paper tried to answer this question by analyzing the Taobao business model. The paper analyzed two aspects about market force, profit model to explain the business model.

关键词： Business model Taobao

作者: CHEN Tiejun LI Zhengwei ZHAO Meng

作者单位: College of Business and Administration, Zhejiang University of Technology, P.R.China California State University Dominguez Hills, USA

会议类型: 国际会议

会议名称: The Tenth West Lake International Conference on Small & Medium Business(第十届西湖国际中小企业研讨会)

会议地点: 杭州

会议语种:英文

页码: 501-506

在线出版日期: 2008-10-25（万方平台首次上网日期，不代表论文的发表时间）